Anonymous IDsVerified humansWinning segmentILLUSTRATIVE

Stop renting the platform's guess. Own the audience.

JAI builds your audience from verified real people in the data market, not from Meta's or Google's targeting. Then it tests every segment and optimizes every metric on every channel.

Book a demoTry the demo
Identify. Engage. Convert.JAI by Specificity

Identify. Engage. Convert.

Identify

Build the audience from verified people in the data market, before a dollar is spent.

Engage

Reach those same people on every channel, and let the segments compete.

Convert

JAI explains every change in plain English. A person still sets the budget.

You've been paying for the platform's guess.

If you run a business, you've probably felt this. You know who your customers are. The ad platform doesn't, and you pay while it figures it out.

Before

Clicks that never become customers

You watch the spend go out. Some of the clicks are bots. The rest are whoever the platform decided looked close enough. And nobody can tell you why.

The turn

Start with real people instead

JAI builds your audience in the data market first, checks that every ID is a real human, and only then serves your ads. You can see where every person came from.

After

Spend you can explain

Your ads reach people who are actually in your market. Every change comes with a reason in plain English, and you still decide where the money goes.

Photo: [JASON FACTS] client owner at their shop, with permission. Placeholder, not a real person.

You should see the method before the results.

We won't quote numbers we can't back up. Here is exactly how it works, and real results go here as clients approve them.

LOGOTODO(jason) [JASON FACTS] Logo
LOGOTODO(jason) [JASON FACTS] Logo
LOGOTODO(jason) [JASON FACTS] Logo
LOGOTODO(jason) [JASON FACTS] Logo
The method

Every audience has a paper trail.

You can see where each list came from and why it is running.

  1. SourceWhich data market vendor supplied the mobile ad IDs
  2. VerifyBots and duplicates removed before anything is served
  3. TestSegments compared against each other, not against a guess
  4. DecideJAI recommends, your team approves
Demo tour

Walk through JAI with sample data.

See the command center, the audience library, a segment test, reports, and the decisions inbox. No login needed.

Try the demo
CASE STUDYTODO(jason) Case study coming[JASON FACTS] Published with client approval
WHITE PAPERTODO(jason) White paper coming[JASON FACTS] Data market audiences vs platform targeting
TESTIMONIAL [JASON FACTS]

TODO(jason) A real client quote goes here once they say yes.

Name, role, company. Approved in writing.
Photo: [JASON FACTS] the client who gave the quote
TESTIMONIAL [JASON FACTS]

TODO(jason) Second client voice.

Placeholder

Here is what happens to your money.

Data market audiences

Buy the right people

We source mobile ad IDs from the data market, matched to who you actually sell to.

a91f-22c0
7be3-910d
c04a-5e17
...
Verified humans

Keep only real ones

Bots, duplicates and stale IDs are filtered out before a dollar is spent.

a91f-22c0 human
7be3-910d bot
c04a-5e17 human
Segment tests

Let segments compete

Pixels serve the same people across Meta, Google, TikTok and programmatic, and segments are tested head to head.

segment A learning
segment B learning
segment C leading
JAI optimization

Improve every metric

JAI tunes creative, timing and placement, and tells you why in plain English.

scale C
rest A
budget: ask a person

Examples above are illustrative.

Want to see your own market through JAI?

Book a demoTry the demo

Command center

See it work. Tap a segment.

This is the kind of thing you'd see every morning. The audience library, segment tests, reports, and the decisions inbox live here. Pick a segment and JAI tells you what it thinks, and why.

SEGMENTS: HOMEOWNERS, GULF COASTILLUSTRATIVE

Segment C: keep it running, and consider giving it more room

People in this segment are watching your videos longer and booking more often than the others this week. JAI suggests moving some of your TikTok budget here.

Budget change: recommended to your team, not made.

Bars are illustrative, not measurements.

JAI DECISION FEEDEXAMPLE
  • Suggested pausing segment B on TikTokCost per lead rose for 3 days. Recommended to your team, not changed.
    EXAMPLE
  • New creative ready for segment AThe current ad is getting skipped. Your team can approve the swap.
    EXAMPLE
  • Retarget pricing-page visitors on GoogleThey looked at pricing and left. Suggested, waiting for you.
    EXAMPLE
  • Budget shift suggested: Meta to TikTokSegment C is doing better on TikTok. Recommended, budget unchanged until you approve.
    EXAMPLE

JAI never changes a budget. It asks you.

Your team sets every budget. JAI never touches it.
  • Audiences are built in the data market from mobile ad ID lists you can trace.
  • Bots and duplicates are filtered out, so spend goes to verified humans.
  • Every suggestion comes with its reason, in plain English.
  • Your team owns every budget. A person approves or declines, and the decision is logged with who made it.
  • Meta, Google, TikTok, and programmatic sit in one view.
Photo: [JASON FACTS] team member
Photo: [JASON FACTS] team member
Photo: [JASON FACTS] team member

The people who review your account. Real photos only, with permission.

RECOMMENDATIONILLUSTRATIVE

Shift part of the Meta budget to segment C on TikTok

JAI will not make this change on its own.

Why: segment C is engaging more often on TikTok this week and costs less to reach there.

Inside JAI

Audiences

Data market sourcing, verification and segment tests.

core

Pixels and retargeting

The same people, followed across every platform.

core

Optimization

Every metric on every channel, explained.

core

Landing pages and reports

Pages per audience and reports a client can read in a minute.

module

AIS2L voice

An AI voice agent that answers and follows up with leads.

add-on

JAI vs a typical agency vs DIY ad platforms.

A qualitative look. No scores, no prices, and no results we have not published.

Audience

JAIBuilt in the data market from mobile ad ID lists you can trace.

A typical agencyOften starts from the platform's targeting, then a monthly report.

DIY ad platformsYou rent the platform's guess inside one ad account.

Verification

JAIBots and duplicates are removed before anything is served.

A typical agencyYou may not see the check.

DIY ad platformsThe platform decides what counts as a person.

Recommendations

JAIPlain English, and a person approves any budget change.

A typical agencyA strategist, on their schedule.

DIY ad platformsDashboards you interpret yourself.

Budget

JAIYour team sets every budget. JAI never moves it.

A typical agencyThe agency often moves spend for you.

DIY ad platformsYou move it, without a shared paper trail.

Channels

JAIMeta, Google, TikTok, and programmatic in one view.

A typical agencyDepends on the retainer.

DIY ad platformsOne platform at a time.

Where is your ad budget leaking?

Four quick questions. No email needed. You'll get a plain-English read on where to look first.

Who picks your audience today?
Can you tell how many of your clicks are bots?
When results change, do you know why?
Do you retarget the same people across channels?

The questions you're probably asking

How is this different from platform targeting?

Platform targeting asks Meta or Google to guess who your buyer is, inside their walls. JAI builds the audience first from the data market, verifies the people are real, then uses pixels to reach that same audience on every platform. You own the list and can see where it came from.

Is this private and compliant?

TODO(jason): Privacy wording needs Jason's sign-off. This is not a policy.

Who controls the budget?

You do. People set every budget. JAI can recommend a budget change with its reasoning, and a person on your team approves or declines it. JAI never changes a budget on its own.

What will I see as a client?

A client view of your audiences, channels and results, plain-English recommendations, and reports you can share. The demo tour shows it with sample data.

How soon will I see results?

It depends on your market, channels and how much testing your audiences need. We will set expectations for your situation on a demo call.

What does it cost?

TODO(jason): Pricing needs Jason's sign-off. No price is stated here.

When will someone reply?

TODO(jason): Reply-time promises need Jason's sign-off. No reply time is stated here.

Book a demo.

Tell us what you're running today. We'll show you what JAI would do with it, on a call, with no pressure.

Or try the demo first
Book a demo
JAI by Specificity | Identify. Engage. Convert.